I would say my statement about the market in general is still true. It is a pretty mature market with technology pushed to its best. But: it's no longer in significant decline, which is usually the norm for mature markets. Over the last 100 years we have proven what is possible, we’ve come up with continuous improvements, in the area of film technology and film emulsions. Now, I guess it’s not about just making the films better, it’s much more about scanning the market and watching if there’s a growing demand or positive trends we may be able to foresee, and ultimately: what’s the best portfolio to serve those film shooters out there best? The good news to all the film lovers out there I guess is that film demand supported us to maintain pretty much the same range as when we have had the interview backend of 2012, and clearly: we have no plans to reduce our portfolio! It’s rather the opposite, i.e we are scanning the market to support opportunities and sustainable demand for re-launching film – as we are proving with our plans to bring back Ektachrome. Even though, and this is what I want to stress, we can’t tell yet what exactly the concentration and the specs and features of Ektachrome will be. It’s easy to pull a recipe out of the cupboard but it’s quite challenging to find the same ingredients, as some might simply not be there anymore. It could be a E100G or as close as possible. The key thing to me is, that it gives an awesome result, what exactly the levels will be like I don't think that's of primary importance. It's really about having a Chrome film and enabling those guys that love to shoot Kodak slide film to do so.